Notices
Evo General Discuss any generalized technical Evo related topics that may not fit into the other forums. Please do not post tech and rumor threads here.
Sponsored by: RavSpec - JDM Wheels Central

Mitsubishi Leaving the US Market? | [MERGED]

Thread Tools
 
Search this Thread
 
Old Feb 4, 2005 | 08:36 PM
  #16  
Thoe99's Avatar
Evolved Member
iTrader: (25)
 
Joined: Jun 2003
Posts: 2,199
Likes: 18
From: Orlando, FL
I'd imagine parts like body panels and doors (in the case of an accident) will skyrocket.
Old Feb 4, 2005 | 09:23 PM
  #17  
evolved04's Avatar
Evolved Member
iTrader: (2)
 
Joined: Aug 2004
Posts: 619
Likes: 0
From: oregon coast
i read a long time ago, that no matter what happens to a manufactere (cars only) they are required by law to have parts readily available for X amount of years. i thought it was 15 but i am not sure. granted there is some big holes in that, but i remember reading the US government bustin heads over at studebaker when they tanked for this exact reason. i may be wrong though.
Old Feb 5, 2005 | 12:36 AM
  #18  
alex_alex's Avatar
Evolved Member
iTrader: (7)
 
Joined: Jul 2003
Posts: 1,993
Likes: 0
From: Los Angeles
Originally Posted by hotrod2448
No, he's saying we'll be able to go back in time.
this is, quite obviously, the correct answer
Old Feb 5, 2005 | 06:26 AM
  #19  
EVOTEXAS's Avatar
Evolved Member
iTrader: (12)
 
Joined: Dec 2003
Posts: 2,111
Likes: 2
From: Texas
Mitsu won't go under. But there is a high probability that they will pull out of the US market. If that happens, our values will plummet, not skyrocket. It will take many years before the values go up again, which they likely will. Yes, the supply of our cars is limited, but the problem is, it matches demand. If someone wants an Evo, they can get one. Demand for Evos will disappear if Mitsu pulls out of the US. Then we will all have cars that nobody wants anymore (except us). It's hard to get a price for something nobody wants.
Old Feb 5, 2005 | 06:40 AM
  #20  
Willie Dynamite's Avatar
Evolved Member
iTrader: (17)
 
Joined: Sep 2004
Posts: 818
Likes: 0
From: West Chester, PA
Originally Posted by evolved04
i read a long time ago, that no matter what happens to a manufactere (cars only) they are required by law to have parts readily available for X amount of years. i thought it was 15 but i am not sure. granted there is some big holes in that, but i remember reading the US government bustin heads over at studebaker when they tanked for this exact reason. i may be wrong though.
I think it's ten years.
Old Feb 5, 2005 | 06:49 AM
  #21  
nasti's Avatar
Newbie
 
Joined: Jan 2005
Posts: 84
Likes: 0
doesn't look good

http://yahoo.businessweek.com/magazi...6050_mz011.htm

from another article:

"They have uncompetitive products and a weakened, blurred image," added Wes Brown, an analyst with Westwood, Calif., consultancy Iceology. "Three or four years ago, they had a strong image for people who liked to have fun and liked to think of themselves as youthful. People don't know what Mitsubishi is supposed to stand for anymore."

Last edited by nasti; Feb 5, 2005 at 06:52 AM.
Old Feb 5, 2005 | 07:06 AM
  #22  
SilverStreak's Avatar
Evolved Member
 
Joined: Nov 2004
Posts: 532
Likes: 0
From: Illinois
Ouch! That article solidifies all of the nasty rumors I was hearing about just what happened to Mitsu and how bad they were doing! It makes me a little nervous to see exactly what will happen to us in the way of repairs, but we'll survive. Maybe they'll treat us like actual paying customers next time around!
Old Feb 5, 2005 | 07:48 AM
  #23  
GPTourer's Avatar
Evolved Member
 
Joined: Mar 2002
Posts: 4,312
Likes: 3
From: Birmingham, AL
Originally Posted by oak2207
Almost makes me wish they would just tank... I wouldn't mind having a kick *** resale value.
Yeah it worked real well for Oldsmobile, Eagle, Plymouth and Daewoo.
Old Feb 5, 2005 | 08:00 AM
  #24  
tweekscratch's Avatar
Evolving Member
 
Joined: Jun 2004
Posts: 277
Likes: 0
From: TX
Two things about this:

First, Mitsubishi cars is only a small part of a huge conglomerate. One of my 21" monitors is Mitsubishi (I prefer Sony electronics but the deal was too good to pass up). So basically the cars will get being made. Whether or not they continue coming to here is debatable (most really cool cars don't come to the USA).

Second, as with most executives, the executives running Mitsubishi USA are morons. Pulling a successful ad compaign b/c it is too much like a music video? What the new comercials are supposed to make me take them seriously? Get a freaking clue. The real problem was the easy financing program they setup. Nothing down, no interest and no payments for a year? It is a car not a cheap *** DVD player from Best Buy.

Third problem in my opinion is that they have essentially allowed Subaru to eat their lunch. In may ways Subaru is very much like Mitsubishi. They are just one arm of a huge conglomerate. Only difference is they seem to have some vision: All wheel drive. All of their car have it. They have been quite successful in the US market with their cars. I have owned two subarus and both were great cars. My sister has gone through two or three of them and buys nothing else. Outside of the EVO there is nothing Mitsubishi makes that I would be interested in.

Mitsubishi needs to change their line up. Take the Eclipse back to its roots as a boy toy racer. Have 3 levels to choose from: econobox fwd cool looking ride, mid range awd cool looking ride, and turbo charged awd fast and the furious wanna be. Same for the Lancer, Mitsubishi needs an answer to the WRX and the EVO is not it. The EVO is the answer to the STi. The Galant is already a great response to things like Accord and Camry, but it needs to be marketted better. Everything Mitsubishi is doing needs to be marketed better.

Kill the "best backed cars in the industry" crap. Nobody is buying it. How about building cars that don't need to be fixed like Toyota and Honda do so you don't need a 10 year warranty? How about the CEO go on a tour of the country with the wheel of punishment to be spun by all of the regional service managers and service managers who have screwed around with his (the CEO) customers? The wheel should include things like launching the buttle rocket, cutting off a little finger and other delightful customer service reinforcements. Finally, get an ad campaign that won't be skipped over by people with DVRs. Guys standing along the side of the road is not good television.

Anyway, I really hope Mitsubishi doesn't go under. I would also like them to bring some serious choices, besides the EVO line up, to the market place. There are still way too many SUVs and mini vans out there. yes, part of it is because of demand and shifting demographics. It is also partially because people don't see that they do have a choice. Good marketting would fix that.

anyway, this is way too much for a saturday morning. I'm going to go do donuts in a parking lot.
Old Feb 5, 2005 | 08:07 AM
  #25  
hotrod2448's Avatar
Evolved Member
 
Joined: May 2003
Posts: 2,815
Likes: 24
From: Davidson, NC
Bottom line they are so far in the hole it will take forever to crawl back out of it. They financially would probably be better off to declare bankruptcy and start over much like world com if that is possible.

Their image in general is not very good. They are definately not in the same class as toyota and honda in most peoples eyes and only mitsubishi can change that. They need to try harder with their cars more than their marketing.
Old Feb 5, 2005 | 08:48 AM
  #26  
sundance's Avatar
Newbie
 
Joined: Jul 2003
Posts: 14
Likes: 0
The best backed cars thing isn't just for the consumer. It affects corporate culture. Some bean counter can't argue that there is in reason to put a higher quality and slightly more expensive part on a car if the old one will hold up for 60,000 miles. It also puts pressure on engineering design and manufacturing quality control.
What used to be good enough won't be anymore.
Old Feb 5, 2005 | 09:03 AM
  #27  
wingnut17's Avatar
Evolved Member
iTrader: (4)
 
Joined: Jul 2002
Posts: 602
Likes: 0
From: Beaver Falls, PA
Originally Posted by hotrod2448
Okay, then we won't have to run high octane gas the Evo will just run on trash and fly around with the tires folded up underneath it.

not right away though, we'd have to run off of plutonium for a long time first. Good luck finding plutonium (I've been looking for a long time so I can stock pile before the price goes up). It will take about 30 years til we can run off of trash and fly (I can't wait). Talk to David Buscher, he's working on the Plutonium injection kit for us.
Old Feb 5, 2005 | 09:29 AM
  #28  
GPTourer's Avatar
Evolved Member
 
Joined: Mar 2002
Posts: 4,312
Likes: 3
From: Birmingham, AL
Originally Posted by tweekscratch
Two things about this:
First, Mitsubishi cars is only a small part of a huge conglomerate. One of my 21" monitors is Mitsubishi (I prefer Sony electronics but the deal was too good to pass up). So basically the cars will get being made. Whether or not they continue coming to here is debatable (most really cool cars don't come to the USA).
They insist that the U.S. market is vital to their recovery and are continuing to invest in it.
Second, as with most executives, the executives running Mitsubishi USA are morons. Pulling a successful ad compaign b/c it is too much like a music video? What the new comercials are supposed to make me take them seriously? Get a freaking clue. The real problem was the easy financing program they setup. Nothing down, no interest and no payments for a year? It is a car not a cheap *** DVD player from Best Buy.
I don't understand the Deustch review either. I thought the ads worked well, even when all the critics were saying all they did was sell CD's. I don't think Deutsch will get cut, but they needed to start talking more about the cars then just playing a hip song. But the occasional feel good commercial is okay, people really did remember them.
Third problem in my opinion is that they have essentially allowed Subaru to eat their lunch. In may ways Subaru is very much like Mitsubishi. They are just one arm of a huge conglomerate. Only difference is they seem to have some vision: All wheel drive. All of their car have it. They have been quite successful in the US market with their cars. I have owned two subarus and both were great cars. My sister has gone through two or three of them and buys nothing else. Outside of the EVO there is nothing Mitsubishi makes that I would be interested in.
The Mitsubishi Family of companies is ginormous. Once the Mitsubishi Bank of Tokyo completes their intended merger they will be the largest bank in the world with something like 3 trillion in assets I think. One of the family companies owns lots of Tokyo including where many Japanese landmarks are so it makes more sense to them to just throwing money at MMC rather then letting them go bankrupt. I don't think Fuji Heavy is anywhere close in size in comparison. Subaru has caught up in sales in this country, but world wide they are still distant. Mitsubishi sells three times as many vehicles they do globaly.
Mitsubishi needs to change their line up. Take the Eclipse back to its roots as a boy toy racer. Have 3 levels to choose from: econobox fwd cool looking ride, mid range awd cool looking ride, and turbo charged awd fast and the furious wanna be. Same for the Lancer, Mitsubishi needs an answer to the WRX and the EVO is not it. The EVO is the answer to the STi. The Galant is already a great response to things like Accord and Camry, but it needs to be marketted better. Everything Mitsubishi is doing needs to be marketed better.
The Eclipse argument has been so beat to death. All the enthusiasts want turbo and AWD, but the vast majority of people who actually buy the cars rather then complain on the internet, don't. It is simple economics. Better marketing indeed, though - plus simply more of it- and pretty soon they'll be blitzing the airwaves heavy.
Kill the "best backed cars in the industry" crap. Nobody is buying it. How about building cars that don't need to be fixed like Toyota and Honda do so you don't need a 10 year warranty?
I argue that they already do. It will just take time to repair the damage caused by bad press and risky loans. And the public just needs to hear about it.
Anyway, I really hope Mitsubishi doesn't go under.
No argument there.
Old Feb 5, 2005 | 11:10 AM
  #29  
hotrod2448's Avatar
Evolved Member
 
Joined: May 2003
Posts: 2,815
Likes: 24
From: Davidson, NC
Originally Posted by wingnut17
not right away though, we'd have to run off of plutonium for a long time first. Good luck finding plutonium (I've been looking for a long time so I can stock pile before the price goes up). It will take about 30 years til we can run off of trash and fly (I can't wait). Talk to David Buscher, he's working on the Plutonium injection kit for us.
I can get depleted uranium would that work?
Old Feb 18, 2005 | 06:43 AM
  #30  
pharmd98's Avatar
Evolving Member
 
Joined: Jul 2004
Posts: 138
Likes: 0
Mitsubishi Leaving the US Market? | [MERGED]

The Wallstreet Journal has an article today stating the Mitsubishi is seeking a buyer for its US operations. I guess EVO will be a classic sooner than we thought. I would be hesitant to buy a new one right now since it will be difficult to get it serviced.


Quick Reply: Mitsubishi Leaving the US Market? | [MERGED]



All times are GMT -7. The time now is 08:49 AM.