Mitsubishi Leaving the US Market? | [MERGED]
#17
i read a long time ago, that no matter what happens to a manufactere (cars only) they are required by law to have parts readily available for X amount of years. i thought it was 15 but i am not sure. granted there is some big holes in that, but i remember reading the US government bustin heads over at studebaker when they tanked for this exact reason. i may be wrong though.
#19
Mitsu won't go under. But there is a high probability that they will pull out of the US market. If that happens, our values will plummet, not skyrocket. It will take many years before the values go up again, which they likely will. Yes, the supply of our cars is limited, but the problem is, it matches demand. If someone wants an Evo, they can get one. Demand for Evos will disappear if Mitsu pulls out of the US. Then we will all have cars that nobody wants anymore (except us). It's hard to get a price for something nobody wants.
#20
Originally Posted by evolved04
i read a long time ago, that no matter what happens to a manufactere (cars only) they are required by law to have parts readily available for X amount of years. i thought it was 15 but i am not sure. granted there is some big holes in that, but i remember reading the US government bustin heads over at studebaker when they tanked for this exact reason. i may be wrong though.
#21
doesn't look good
http://yahoo.businessweek.com/magazi...6050_mz011.htm
from another article:
http://yahoo.businessweek.com/magazi...6050_mz011.htm
from another article:
"They have uncompetitive products and a weakened, blurred image," added Wes Brown, an analyst with Westwood, Calif., consultancy Iceology. "Three or four years ago, they had a strong image for people who liked to have fun and liked to think of themselves as youthful. People don't know what Mitsubishi is supposed to stand for anymore."
Last edited by nasti; Feb 5, 2005 at 06:52 AM.
#22
Ouch! That article solidifies all of the nasty rumors I was hearing about just what happened to Mitsu and how bad they were doing! It makes me a little nervous to see exactly what will happen to us in the way of repairs, but we'll survive. Maybe they'll treat us like actual paying customers next time around!
#23
Originally Posted by oak2207
Almost makes me wish they would just tank... I wouldn't mind having a kick *** resale value.
#24
Two things about this:
First, Mitsubishi cars is only a small part of a huge conglomerate. One of my 21" monitors is Mitsubishi (I prefer Sony electronics but the deal was too good to pass up). So basically the cars will get being made. Whether or not they continue coming to here is debatable (most really cool cars don't come to the USA).
Second, as with most executives, the executives running Mitsubishi USA are morons. Pulling a successful ad compaign b/c it is too much like a music video? What the new comercials are supposed to make me take them seriously? Get a freaking clue. The real problem was the easy financing program they setup. Nothing down, no interest and no payments for a year? It is a car not a cheap *** DVD player from Best Buy.
Third problem in my opinion is that they have essentially allowed Subaru to eat their lunch. In may ways Subaru is very much like Mitsubishi. They are just one arm of a huge conglomerate. Only difference is they seem to have some vision: All wheel drive. All of their car have it. They have been quite successful in the US market with their cars. I have owned two subarus and both were great cars. My sister has gone through two or three of them and buys nothing else. Outside of the EVO there is nothing Mitsubishi makes that I would be interested in.
Mitsubishi needs to change their line up. Take the Eclipse back to its roots as a boy toy racer. Have 3 levels to choose from: econobox fwd cool looking ride, mid range awd cool looking ride, and turbo charged awd fast and the furious wanna be. Same for the Lancer, Mitsubishi needs an answer to the WRX and the EVO is not it. The EVO is the answer to the STi. The Galant is already a great response to things like Accord and Camry, but it needs to be marketted better. Everything Mitsubishi is doing needs to be marketed better.
Kill the "best backed cars in the industry" crap. Nobody is buying it. How about building cars that don't need to be fixed like Toyota and Honda do so you don't need a 10 year warranty? How about the CEO go on a tour of the country with the wheel of punishment to be spun by all of the regional service managers and service managers who have screwed around with his (the CEO) customers? The wheel should include things like launching the buttle rocket, cutting off a little finger and other delightful customer service reinforcements. Finally, get an ad campaign that won't be skipped over by people with DVRs. Guys standing along the side of the road is not good television.
Anyway, I really hope Mitsubishi doesn't go under. I would also like them to bring some serious choices, besides the EVO line up, to the market place. There are still way too many SUVs and mini vans out there. yes, part of it is because of demand and shifting demographics. It is also partially because people don't see that they do have a choice. Good marketting would fix that.
anyway, this is way too much for a saturday morning. I'm going to go do donuts in a parking lot.
First, Mitsubishi cars is only a small part of a huge conglomerate. One of my 21" monitors is Mitsubishi (I prefer Sony electronics but the deal was too good to pass up). So basically the cars will get being made. Whether or not they continue coming to here is debatable (most really cool cars don't come to the USA).
Second, as with most executives, the executives running Mitsubishi USA are morons. Pulling a successful ad compaign b/c it is too much like a music video? What the new comercials are supposed to make me take them seriously? Get a freaking clue. The real problem was the easy financing program they setup. Nothing down, no interest and no payments for a year? It is a car not a cheap *** DVD player from Best Buy.
Third problem in my opinion is that they have essentially allowed Subaru to eat their lunch. In may ways Subaru is very much like Mitsubishi. They are just one arm of a huge conglomerate. Only difference is they seem to have some vision: All wheel drive. All of their car have it. They have been quite successful in the US market with their cars. I have owned two subarus and both were great cars. My sister has gone through two or three of them and buys nothing else. Outside of the EVO there is nothing Mitsubishi makes that I would be interested in.
Mitsubishi needs to change their line up. Take the Eclipse back to its roots as a boy toy racer. Have 3 levels to choose from: econobox fwd cool looking ride, mid range awd cool looking ride, and turbo charged awd fast and the furious wanna be. Same for the Lancer, Mitsubishi needs an answer to the WRX and the EVO is not it. The EVO is the answer to the STi. The Galant is already a great response to things like Accord and Camry, but it needs to be marketted better. Everything Mitsubishi is doing needs to be marketed better.
Kill the "best backed cars in the industry" crap. Nobody is buying it. How about building cars that don't need to be fixed like Toyota and Honda do so you don't need a 10 year warranty? How about the CEO go on a tour of the country with the wheel of punishment to be spun by all of the regional service managers and service managers who have screwed around with his (the CEO) customers? The wheel should include things like launching the buttle rocket, cutting off a little finger and other delightful customer service reinforcements. Finally, get an ad campaign that won't be skipped over by people with DVRs. Guys standing along the side of the road is not good television.
Anyway, I really hope Mitsubishi doesn't go under. I would also like them to bring some serious choices, besides the EVO line up, to the market place. There are still way too many SUVs and mini vans out there. yes, part of it is because of demand and shifting demographics. It is also partially because people don't see that they do have a choice. Good marketting would fix that.
anyway, this is way too much for a saturday morning. I'm going to go do donuts in a parking lot.
#25
Bottom line they are so far in the hole it will take forever to crawl back out of it. They financially would probably be better off to declare bankruptcy and start over much like world com if that is possible.
Their image in general is not very good. They are definately not in the same class as toyota and honda in most peoples eyes and only mitsubishi can change that. They need to try harder with their cars more than their marketing.
Their image in general is not very good. They are definately not in the same class as toyota and honda in most peoples eyes and only mitsubishi can change that. They need to try harder with their cars more than their marketing.
#26
The best backed cars thing isn't just for the consumer. It affects corporate culture. Some bean counter can't argue that there is in reason to put a higher quality and slightly more expensive part on a car if the old one will hold up for 60,000 miles. It also puts pressure on engineering design and manufacturing quality control.
What used to be good enough won't be anymore.
What used to be good enough won't be anymore.
#27
Originally Posted by hotrod2448
Okay, then we won't have to run high octane gas the Evo will just run on trash and fly around with the tires folded up underneath it.
not right away though, we'd have to run off of plutonium for a long time first. Good luck finding plutonium (I've been looking for a long time so I can stock pile before the price goes up). It will take about 30 years til we can run off of trash and fly (I can't wait). Talk to David Buscher, he's working on the Plutonium injection kit for us.
#28
Originally Posted by tweekscratch
Two things about this:
First, Mitsubishi cars is only a small part of a huge conglomerate. One of my 21" monitors is Mitsubishi (I prefer Sony electronics but the deal was too good to pass up). So basically the cars will get being made. Whether or not they continue coming to here is debatable (most really cool cars don't come to the USA).
First, Mitsubishi cars is only a small part of a huge conglomerate. One of my 21" monitors is Mitsubishi (I prefer Sony electronics but the deal was too good to pass up). So basically the cars will get being made. Whether or not they continue coming to here is debatable (most really cool cars don't come to the USA).
Second, as with most executives, the executives running Mitsubishi USA are morons. Pulling a successful ad compaign b/c it is too much like a music video? What the new comercials are supposed to make me take them seriously? Get a freaking clue. The real problem was the easy financing program they setup. Nothing down, no interest and no payments for a year? It is a car not a cheap *** DVD player from Best Buy.
Third problem in my opinion is that they have essentially allowed Subaru to eat their lunch. In may ways Subaru is very much like Mitsubishi. They are just one arm of a huge conglomerate. Only difference is they seem to have some vision: All wheel drive. All of their car have it. They have been quite successful in the US market with their cars. I have owned two subarus and both were great cars. My sister has gone through two or three of them and buys nothing else. Outside of the EVO there is nothing Mitsubishi makes that I would be interested in.
Mitsubishi needs to change their line up. Take the Eclipse back to its roots as a boy toy racer. Have 3 levels to choose from: econobox fwd cool looking ride, mid range awd cool looking ride, and turbo charged awd fast and the furious wanna be. Same for the Lancer, Mitsubishi needs an answer to the WRX and the EVO is not it. The EVO is the answer to the STi. The Galant is already a great response to things like Accord and Camry, but it needs to be marketted better. Everything Mitsubishi is doing needs to be marketed better.
Kill the "best backed cars in the industry" crap. Nobody is buying it. How about building cars that don't need to be fixed like Toyota and Honda do so you don't need a 10 year warranty?
Anyway, I really hope Mitsubishi doesn't go under.
#29
Originally Posted by wingnut17
not right away though, we'd have to run off of plutonium for a long time first. Good luck finding plutonium (I've been looking for a long time so I can stock pile before the price goes up). It will take about 30 years til we can run off of trash and fly (I can't wait). Talk to David Buscher, he's working on the Plutonium injection kit for us.
#30
Mitsubishi Leaving the US Market? | [MERGED]
The Wallstreet Journal has an article today stating the Mitsubishi is seeking a buyer for its US operations. I guess EVO will be a classic sooner than we thought. I would be hesitant to buy a new one right now since it will be difficult to get it serviced.