Mitsubishi - why it's good they're so f^&*ed up
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Mitsubishi - why it's good they're so f^&*ed up
So I was thinking about this the other day: Everyone seems to agree to at least some extent that Mitsubishi has not been managed well, and, as a company, they seem to not be on the ball. And I definitely agree with that, and would never even consider a if it weren't for the EVO. However, isn't it possible that, in some small way, it's because they don't have their sh|t together that they allowed us to have a car that is ridiculously close to a race car, geared towards a youth market that doesn't have any $$$ to buy it? I mean, would a company in their RIGHT mind do such a thing? I think not.
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Originally Posted by danc
So I was thinking about this the other day: Everyone seems to agree to at least some extent that Mitsubishi has not been managed well, and, as a company, they seem to not be on the ball. And I definitely agree with that, and would never even consider a if it weren't for the EVO. However, isn't it possible that, in some small way, it's because they don't have their sh|t together that they allowed us to have a car that is ridiculously close to a race car, geared towards a youth market that doesn't have any $$$ to buy it? I mean, would a company in their RIGHT mind do such a thing? I think not.
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You can't segment a market based on demographics. You can ONLY segment a market based on needs/wants. Demographics can only give you an idea of what happened. If you want to market a product, it is a bad idea to target a specific age, sex, income, etc. group rather than anyone who is interested.
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Originally Posted by SinCityEvo
I'd like to know how much a new Evo is in other parts of the world and what it would cost in American dollars. Are we getting a good deal vs. Asia and Europe?
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Originally Posted by SilverEvo8owner
I think it requires good engineering and a lot of thought more than being out of your mind. ... If it was a bad decision to do this then the STI would never have made it to our shores, let alone the WRX itself.
Last edited by danc; Jun 5, 2004 at 04:12 PM.
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Originally Posted by SinCityEvo
I'd like to know how much a new Evo is in other parts of the world and what it would cost in American dollars. Are we getting a good deal vs. Asia and Europe?
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Originally Posted by ZeroFrost
That said, where is the dam Skyline in the USA dealerships?
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Originally Posted by earl lee
look for it on 06 or 07, the gtr skyline that is. the skyline is already over here, its just called a 350z.