Confirmed by Mitsubishi high offical: Lancer Evolution is no more
May 2, 2012, 06:04 AM
#812
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Jun 7, 2012, 09:49 PM
#814
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talked to a few people all through mitsubishi and although they would not officially say either way they are going to either cancel the evo all together or wait a little while after the 2013 comes out and then release a turbo diesel.
........so I traded my '08 in today for a '12. BOOM!
........so I traded my '08 in today for a '12. BOOM!
Jul 15, 2012, 08:56 AM
#816
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Jul 15, 2012, 10:48 AM
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I suspect some of technology in the IMEX Evolution might trickle down to the rumored hybrid turbo diesel Lancer Evolution XI; that is if that program ever gets off the ground. The Evo is a car both journalist and enthusiast love and has quiet a rally heritage, yet the company almost seems indifferent to that reality. If I was in charge of Evo product direction at Mitsubishi, I would re-enter the rally business, invest more money in R&D to develop a higher performance and more fuel efficient engine, market the Evo agressively on TV, Net and print media, create a tuning division to increase revenues and broaden car's appeal among sports car enthusiast, and broaden the line to include high performance hot hatch and compact SUV variant.
Perhaps rebranding the new line Mitsubishi Evolution X11 (Sportback, Ralliart, etc.) and dropping the Lancer name might better differintiate it from the base Lancer. The X11 should be a clean slate design, a completely new platform that breaks from the Lancer. Continue to make the new car a machine that is exclusive, unique, powerful, state-of-the-art, and most importantly, within reach of common man. Mitsu also must improve styling, materials, fit and finish of vehicle. Add more powerplant options, more interior trim options, more tire options, more suspension options, and tell the damn world about it; when was the last time you saw an Evo commerical on TV?
To sell a brand, a concept, an idea, a lifestyle, it takes more than building a great car and that is what Mitsubishi does not get.
Jul 15, 2012, 06:34 PM
#818
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http://www.mitsubishi-motors.com/pub...etail0842.html
I suspect some of technology in the IMEX Evolution might trickle down to the rumored hybrid turbo diesel Lancer Evolution XI; that is if that program ever gets off the ground. The Evo is a car both journalist and enthusiast love and has quiet a rally heritage, yet the company almost seems indifferent to that reality. If I was in charge of Evo product direction at Mitsubishi, I would re-enter the rally business, invest more money in R&D to develop a higher performance and more fuel efficient engine, market the Evo agressively on TV, Net and print media, create a tuning division to increase revenues and broaden car's appeal among sports car enthusiast, and broaden the line to include high performance hot hatch and compact SUV variant.
Perhaps rebranding the new line Mitsubishi Evolution X11 (Sportback, Ralliart, etc.) and dropping the Lancer name might better differintiate it from the base Lancer. The X11 should be a clean slate design, a completely new platform that breaks from the Lancer. Continue to make the new car a machine that is exclusive, unique, powerful, state-of-the-art, and most importantly, within reach of common man. Mitsu also must improve styling, materials, fit and finish of vehicle. Add more powerplant options, more interior trim options, more tire options, more suspension options, and tell the damn world about it; when was the last time you saw an Evo commerical on TV?
To sell a brand, a concept, an idea, a lifestyle, it takes more than building a great car and that is what Mitsubishi does not get.
I suspect some of technology in the IMEX Evolution might trickle down to the rumored hybrid turbo diesel Lancer Evolution XI; that is if that program ever gets off the ground. The Evo is a car both journalist and enthusiast love and has quiet a rally heritage, yet the company almost seems indifferent to that reality. If I was in charge of Evo product direction at Mitsubishi, I would re-enter the rally business, invest more money in R&D to develop a higher performance and more fuel efficient engine, market the Evo agressively on TV, Net and print media, create a tuning division to increase revenues and broaden car's appeal among sports car enthusiast, and broaden the line to include high performance hot hatch and compact SUV variant.
Perhaps rebranding the new line Mitsubishi Evolution X11 (Sportback, Ralliart, etc.) and dropping the Lancer name might better differintiate it from the base Lancer. The X11 should be a clean slate design, a completely new platform that breaks from the Lancer. Continue to make the new car a machine that is exclusive, unique, powerful, state-of-the-art, and most importantly, within reach of common man. Mitsu also must improve styling, materials, fit and finish of vehicle. Add more powerplant options, more interior trim options, more tire options, more suspension options, and tell the damn world about it; when was the last time you saw an Evo commerical on TV?
To sell a brand, a concept, an idea, a lifestyle, it takes more than building a great car and that is what Mitsubishi does not get.
Jul 23, 2012, 12:58 PM
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If smaller and more fuel efficient the approach, how about stuffing the Colt with the 4B1x and S-AWC drivetrain/technology? Isn't that what Ford done to the Fiesta overseas when the Focus got fatter?
Jul 23, 2012, 04:56 PM
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I don't think it looks that bad, more futuristic looking. I think the Xs look to similar to the regular lancer/ralliart. An evo should stand out and be different, as should any sports car. So if this the way the new evo looks and is set apart from the standard lance, I like it.
